Impact Over Fame’s #DefendBlack campaign distinguishes itself as a guerrilla campaign designed to agitate and provoke deep analysis of the strategies with which we are fighting systematic whiteness. #DefendBlack refuses to promote defeatist, complicit messaging akin to “Hands up, don’t shoot” or the “I can’t breathe” slogans of late. We don’t need another protest or hashtag. What we need is uniformed action.